TurnStyle - Celebrity Endorsement

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Celebrity Endorsement

Using a celebrity to pitch a product is a hardly new but the convergence of branding and celebrity is becoming it’s own industry.

The New York Times, Media Section, this week features a good articles that examines the evolution of celebrity branding. This is a new medium for exposure as music and film are blending together to become a separate industry.

Check the article here: Nothing Sells Like Celebrity.